FASHION ON SMARTPHONE - APPS THAT CONNECT WITH CONSUMER

IT Skills Show & International Conference on Advancements in Computing Resources, (SSICACR-2017) 15 and 16 February 2017, Alagappa University, Karaikudi, Tamil Nadu, India. International Journal of Computer Science (IJCS) Published by SK Research Group of Companies (SKRGC)

Abstract

Smartphones are known to drive the digital era fashion. This paper explores the connect between the consumer and the digital fashion. Increasingly customers are banking on their smartphones for a variety of information, which is validated through various studies in the paper. It is established that mobile is emerging as a major retail channel. Retailers are exploiting this by personalising their message and targeting their customers for a sure sale. Mobile apps break geographical barriers, engage customers and give them a seamless buying experience. To stay afloat in the fast changing business environment, retailers have to embrace mobile marketing, else they stand to perish.

References

1. https://s3.amazonaws.com/vibes-marketing/Website/Reports_$folder$/Vibes+Mobile+Consumer+Report+2013.pdf

2. https://www.nielsen.com/us/en/insights/news/2012/for-u-s-consumers-different-stores-mean-different-smartphone-shopping-behavior.html

3. https://www.diva-portal.org/smash/get/diva2:941876/FULLTEXT01.pdf

4. https://www.retaildive.com/news/how-generation-z-is-transforming-the-shopping-experience/438194/

5. https://www.simpleusability.com/beinspired/2013/01/trend-setters-fashion-m-retail-app-mobile-site-or-both/

 

Keywords

smart phone, mobile, environment, retailers, marketing, customers.