Book Details

FASHION ON SMARTPHONE - APPS THAT CONNECT WITH CONSUMER

IT Skills Show & International Conference on Advancements in Computing Resources, (SSICACR-2017) 15 and 16 February 2017, Alagappa University, Karaikudi, Tamil Nadu, India. International Journal of Computer Science (IJCS) Published by SK Research Group of Companies (SKRGC)

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Abstract

Smartphones are known to drive the digital era fashion. This paper explores the connect between the consumer and the digital fashion. Increasingly customers are banking on their smartphones for a variety of information, which is validated through various studies in the paper. It is established that mobile is emerging as a major retail channel. Retailers are exploiting this by personalising their message and targeting their customers for a sure sale. Mobile apps break geographical barriers, engage customers and give them a seamless buying experience. To stay afloat in the fast changing business environment, retailers have to embrace mobile marketing, else they stand to perish.

References

1. https://s3.amazonaws.com/vibes-marketing/Website/Reports_$folder$/Vibes+Mobile+Consumer+Report+2013.pdf

2. http://www.nielsen.com/us/en/insights/news/2012/for-u-s-consumers-different-stores-mean-different-smartphone-shopping-behavior.html

3. http://www.diva-portal.org/smash/get/diva2:941876/FULLTEXT01.pdf

4. http://www.retaildive.com/news/how-generation-z-is-transforming-the-shopping-experience/438194/

5. https://www.simpleusability.com/beinspired/2013/01/trend-setters-fashion-m-retail-app-mobile-site-or-both/

 

Keywords

smart phone, mobile, environment, retailers, marketing, customers.

Image
  • Format Volume 5, Issue 2, No 04, 2017
  • Copyright All Rights Reserved ©2017
  • Year of Publication 2017
  • Author SirishaDeepthi Sornapudi, Dr.G.Mahesh
  • Reference IJCS-320
  • Page No 2129-2132

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