ONLINE RETAILING VS OFFLINE RETAILING

International Journal of Computer Science (IJCS) Published by SK Research Group of Companies (SKRGC)

Abstract

E-commerce, also known as online shopping, is growing more quickly and has consistently increased by 50 to 60 percent over the years, particularly in India. This paper examines the openings and shortcomings for online retailers in business conditions. Following that, e-retailing, also known as web-based retailing, is a type of electronic trade that allows customers to purchase products or services directly from a retailer via the internet. Basically, e-retailing is the offering of products on the web. The accomplishments of online shopping urged customary retailers to establish an online presence to enlarge their outlets. This innovative approach to selling goods and undertaking business initiatives has also gained notoriety.

References

1. AT Kearney (2013) – Global Retail ecommerce Index, AT Kearney, Inc., P1-17

2. Arora, J. (2013), Prospect of e-retailing in India, IOSR journal of computer engineering, P 1-5

3. Kabango, C. M., & Asa, A. R. (2015). Factors influencing e-commerce development: Implications for the developing countries. International Journal of Innovation and Economic Development, 1(1), 64-72.

4. Mukherjee, S., & Michael, H. (2016). Modern Trends, Challenges and Opportunity of E-commerce in India–An Overview. Challenges and Opportunity of E-commerce in India–An Overview (June 29, 2016).

Keywords

E-Commerce, E-Stores, Millennials, Online Retailing, Online Shopping.