The Role of Visual Image Creation in Tamil Films vis-à-vis Audience Perspective

International Journal of Computer Science (IJCS) Published by SK Research Group of Companies (SKRGC)

Abstract

The visual image creation is to modify the images shot on digitally using different techniques, tools and improve the overall quality on various parameters. The process of visual image creations is considered creative and artistic work with the attempt to remove the unwanted elements such as rotating and cropping, correcting for lens aberrations, sharpening or softening the image making the required colour changes and adding special effects for effective presentation. The procedure followed for visual image editing is not just repetitive but intense using software for editing the digital images. Since, the eye-catching visuals captivate the audience, which results in better marketing and effective reach of the audience especially when the visuals deal with people, places, and products, which the audience sought with great pride and determination. Effective audience perception can be attained if the visuals edited are planned perfective to convey the message to the audience with the goals in mind.

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Keywords

Visual Image, Editing, Tamil Films, Audience Perception.