E-COMMERCE TRENDS AND INNOVATIONS: ADAPTATION STRATEGIES FOR TRADITIONAL RETAILERS
International Journal of Computer Science (IJCS) Published by SK Research Group of Companies (SKRGC)
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Abstract
The rise of e-commerce has presented traditional brick-and-mortar retailers with a formidable challenge, as the increasing prominence of online shopping has eroded customer loyalty and diminished in-store foot traffic. The rapid growth of e-commerce has posed significant challenges for traditional brick-and-mortar retailers. This research paper examines the key trends and innovations in e-commerce and explores the adaptation strategies that traditional retailers can employ to remain competitive in the evolving retail landscape.
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Keywords
Online Shopping, Digital Transformation, Customization, Digital Technologies, Customer Experience, Technological Innovations, Seamless Shopping Experience, Retail Disruption, and Digital Landscape.
