A STUDY ON THE EFFECTIVENESS OF SOCIAL MEDIA AS A MARKETING TOOL WITH SPECIAL REFERENCE TO MADURAI CITY

International Journal of Computer Science (IJCS) Published by SK Research Group of Companies (SKRGC)

Abstract

Social Media its cover all relevant Digital transparency it used in social media with depends upon all the commercial sectors, industries, telecast, Broad caste media in the year of 2023 there are 15 lakhs population, out of this population many people using media to share their views. Social media platform is an impact of promoting pleased on a social media users. The Researcher was to analyses information provided by a marketer was influence the media platform for fix the awareness of its user. Many people attracting and sharing with each other with the help of social media. The researcher explain that social media is importance for every enterprise to promoting their tools. The instant work of this study 150 respondent are taken from social media users. The survey was conducted well-groomed questionnaire with twenty statement. It was used both open and close ended questions apply to analyze of researcher. The researcher said that advertising is not fulfil the details require of its user. It was conclude that social media scheme will change in finance of promotional pleased on social media.

References

1. Prafullkumarsinha; “Effectiveness of internet advertising” [Project Work]. International school of business & media, Noida; 2008-2010.

2. Manahan, Angelica R. Enriquez, Marie Clarisse F et. al; The Effectiveness of social media on business advertisements in senior high students of caloocan high school [Project Work].Caloocan High School, Metro Manila; 2019- 2020.

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4. Services & Management Research Vol.1 Issue 11, November 2012Prafullkumarsinha; “Effectiveness of internet advertising” [Project Work].International school of business & media, Noida; 2008-2010.

5. Manahan, Angelica R. Enriquez, Marie Clarisse F et. al; The Effectiveness of social media on business advertisements in senior high students of caloocan high school [Project Work].Caloocan High School, Metro Manila; 2019- 2020.

6. Abu Bashar; Irshad Ahmad; Mohammad Wasiq ; Effectiveness of social media as a marketing tool: an empirical study; International Journal of Marketing, Financial Services & Management Research Vol.1 Issue 11, November 2012.

Keywords

Online Promotion Social Media Tools, Advertisement.