THE IMPACT OF DIGITAL MARKETING ON BUSINESS GROWTH AND BRANDING

International Journal of Computer Science (IJCS) Published by SK Research Group of Companies (SKRGC)

Abstract

The paper begins with a discussion of digital marketing before going on to discuss its various forms, How it differs from traditional marketing, as well as its advantages, disadvantages, and current Relevance. This study focuses on how digital marketing affects how people view a particular product. This study shows how people who are exposed to digital marketing can learn more about brands and how innovation has aided their growth. The assessment evaluates the efficacy of digital marketing Tactics including member marketing, blogging, search engine optimization, mobile marketing, and Email marketing. Understanding the connection between brand creation and digital marketing was the Goal of this study. People are likely to remember the attention-grabbing headlines that glitter on their Digital devices, such email and web search items, thanks to digital marketing.

References

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Keywords

Digital Marketing, Targeted Advertising, SEO Strategies, Online Visibility, Brand Awareness, Data-Driven Marketing, Customer Engagement, Social Media Marketing, Content Marketing.