IMPROVING USER EXPERIENCE VIA AI-DRIVEN PERSONALIZATION IN USER INTERFACE DESIGN

International Journal of Computer Science (IJCS) Published by SK Research Group of Companies (SKRGC)

Abstract

The quality of user experience (UX) has become a decisive factor in determining the success of digital platforms and applications. As user interfaces (UI) evolve in complexity and audiences demonstrate diverse expectations, the need for individualized experiences has grown significantly. Artificial Intelligence (AI) provides innovative methods to meet this demand by enabling adaptive personalization within interface design. This study explores the role of AI in creating customized interactions that improve usability, engagement, and overall satisfaction. It highlights the benefits of AI driven personalization, such as enhanced efficiency and stronger user loyalty, while also addressing challenges including ethical concerns, data privacy, and technical implementation. Through analysis of case studies and recent research, the paper identifies effective strategies for integrating AI into UI design and evaluates its influence on user centered outcomes. The findings aim to contribute to the development of digital environments that are intuitive, accessible, and tailored to individual needs.

References

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Keywords

User experience (UX), Accessible, AI-personalization and user-centered