A STUDY ON CUSTOMER PERSPECTIVE TOWARDS LIFE INSURANCE POLICY IN MADURAI CITY

International Journal of Computer Science (IJCS) Published by SK Research Group of Companies (SKRGC)

Abstract

The present study titled “A Study on Customer Perspective Towards Life Insurance Policy in Madurai City” aims to explore and analyze the perceptions, preferences, and influencing factors that shape customers’ attitudes toward life insurance policies in the urban population of Madurai. Life insurance is a critical financial instrument that provides risk coverage and financial security for individuals and their families. Despite its importance, awareness and customer perception vary widely due to socio-economic factors, educational background, and personal experiences.

References

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5. Insurance Regulatory and Development Authority of India (IRDAI). (2023). Annual Report 2022–23. Government of India. Retrieved from https://www.irdai.gov.in

Keywords

Customer perception, Life Insurance Policy, Customer Loyalty, Risk Management, Service Quality, Insurance Satisfaction