A STUDY ON CONSUMER SATISFACTION TOWARDS MARUTHI SUZUKI CARS IN MADURAI CITY

Special Issue - Innovative Commerce: Bridging Business and Computer Applications (ICBBCA-2026) |PG Department of Commerce with Computer Applications, Mannar Thirumalai Naicker College, Madurai – March 2026| International Journal of Computer Science (IJCS) Published by SK Research Group of Companies (SKRGC)

Abstract

Customer satisfaction plays an important role in the success of automobile companies. In the competitive automobile market, understanding customer expectations and preferences helps companies improve their products and services. This study focuses on analysing consumer satisfaction towards Maruti Suzuki cars in Madurai city. The research examines various factors such as price, mileage, design, service quality, and brand reputation that influence customer satisfaction. Primary data were collected from 60 respondents through a structured questionnaire using Google Forms. The collected data were analysed using percentage analysis and charts. The results show that most customers prefer Maruti Suzuki due to its mileage, affordability, wide service network, and strong brand reputation. The study also provides suggestions for improving product features, design innovation, and service quality to enhance customer satisfaction.

References

1. Ramkumar,S.,&Saravanan,R.(2020). A Study on Consumer Satisfaction of Maruti Suzuki Cars in Madurai City. Websitelink: https://journal-dogorangsang.in/no_2_aug_20/17.pdf
2. Jeyabharathy, P., & Ramesh, C. (2021). Factors Influencing Brand Loyalty Towards Car Purchase in Madurai District. Website link: https://archives.palarch.nl/index.php/jae/article/view/7860
3. Soni, R., & Mishra, R. (2023). ConsumerBehaviour Towards Maruti Cars. Website link: https://ieasrj.com/journals/index.php/ieasrj/article/view/269
 

Keywords

Customer Satisfaction, Automobile Industry, Maruti Suzuki, Consumer Behaviour, Service Quality