A STUDY ON CUSTOMER PREFERENCE TOWARDS LED TV IN MADURAI DISTRICT

Special Issue - Innovative Commerce: Bridging Business and Computer Applications (ICBBCA-2026) |PG Department of Commerce with Computer Applications, Mannar Thirumalai Naicker College, Madurai – March 2026| International Journal of Computer Science (IJCS) Published by SK Research Group of Companies (SKRGC)

Abstract

This study aims to analyze the customer preference towards LED TVs in Madurai District. With the rapid development of technology and increasing competition among electronic brands, LED televisions have become one of the most popular home entertainment products. The study focuses on identifying the factors that influence customers when purchasing LED TVs, such as price, brand image, screen size, picture quality, and additional features. Data for the study were collected from consumers in Madurai District through a structured questionnaire. The research helps to understand customer expectations, buying behavior, and satisfaction levels regarding LED TVs. The findings of the study provide useful insights for electronic retailers and manufacturers to improve their marketing strategies and product offerings. Overall, the study highlights the importance of quality, affordability, and brand reputation in shaping customer preference towards LED TVs in the Madurai District market.

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Keywords

Customer Preference, LED TV, Buying Behavior, Brand Image, Consumer Satisfaction.