A STUDY ON CUSTOMER SATISFACTION TOWARDS AROKYA MILK IN MADURAI CITY

Special Issue - Innovative Commerce: Bridging Business and Computer Applications (ICBBCA-2026) |PG Department of Commerce with Computer Applications, Mannar Thirumalai Naicker College, Madurai – March 2026| International Journal of Computer Science (IJCS) Published by SK Research Group of Companies (SKRGC)

Abstract

Arogya Milk is a popular toned milk brand marketed by Heritage Foods. It is known for providing high-quality, pasteurized milk with standardized fat content, making it suitable for daily consumption across households. The milk undergoes strict quality control processes, including pasteurization and hygienic packaging, to ensure safety, freshness, and nutritional value.

References

1. Arokya Milk is a popular milk brand in South India
2. The brand was launched in 1995 and has gained millions of consumers across South India.
3. The milk goes through about 45 quality tests before reaching consumers, exceeding the 32 tests recommended by FSSAI for safety and quality.
4. Full Cream Milk – about 6% fat (richer, creamy).
5. Standardised Milk – about 4.5% fat (family use).
6. Toned Milk – about 3% fat (balanced nutrition).
7. Double Toned Milk – about 1.5% fat (low-fat option).
8. arogyaformulations.com
9. Ayurvedic Product Manufacturers in India | Arogya January 23, 2025 — +91-9897054150 bd.arogya@gmail.com PLOT NO. 76, SECTOR-6A, WELCOME TO HOSUE OF "AROGYA" INDIA'S LEADING CONTRACT MANUFACTURER AROGYA FORMULATIONS PVT.LTD. is a speedily expanding pharmaceutical

Keywords

Arogya Milk is a popular dairy product from Karnataka Milk Federation, marketed under the well-known Nandini brand.