A STUDY ON CUSTOMER SATISFACATION TOWARDS CEAT TYRES IN MADURAI CITY

Special Issue - Innovative Commerce: Bridging Business and Computer Applications (ICBBCA-2026) |PG Department of Commerce with Computer Applications, Mannar Thirumalai Naicker College, Madurai – March 2026| International Journal of Computer Science (IJCS) Published by SK Research Group of Companies (SKRGC)

Abstract

This study focuses on the operations, market performance, and customer satisfaction strategies of CEAT Tyers. The tyer industry in India has become highly competitive due to technological advancements, increasing vehicle demand, and the presence of strong competitors. CEAT Limited, one of the leading tyer manufacturers in India, plays a significant role in providing innovative, durable, and high-performance tyers for various vehicle segments. The objective of this study is to analyse CEAT’s production processes, marketing strategies, and customer satisfaction levels. The research adopts a descriptive approach using secondary data sources such as company reports, industry publications, and market analyses. The findings indicate that CEAT has maintained strong brand positioning through quality products, technological innovation, and effective distribution networks. The study concludes that continuous innovation, improved customer engagement, and expansion into emerging markets are essential for sustaining competitive advantage.

References

1. N. Durai Vignesh (2018) – “A Study on Financial Statement Analysis of CEAT Limited”
2. Dr. R. Jayanthi (2020) – “A Study on the Financial Statement Analysis of Selected Indian Tyers Companies”
3. CEAT Limited. (2025). Official Website. Retrieved from https://www.ceat.com
4. Wikipedia Contributors. (2025). CEAT Limited. In Wikipedia, The Free Encyclopedia. Retrieved from https://en.wikipedia.org/wiki/CEAT_Limited
5. Tyrereviews.com. (2025). CEAT Tyer Test Results & Comparisons. Retrieved from https://www.tyrereviews.com/Tyre/Ceat
6. CEAT Limited, Annual Report 2021–22 (CEAT Limited, Mumbai, 2022), https://www.ceat.com/investors/financials.html

Keywords

CEAT Limited, Tyer Industry, Production Processes, Marketing Strategies, Customer Satisfaction, Brand Positioning.