A STUDY OF PSYCHOLOGICAL INFLUENCES ON WOMEN ENTREPRENEURSHIP IN MADURAI CITY

Special Issue - Innovative Commerce: Bridging Business and Computer Applications (ICBBCA-2026) |PG Department of Commerce with Computer Applications, Mannar Thirumalai Naicker College, Madurai – March 2026| International Journal of Computer Science (IJCS) Published by SK Research Group of Companies (SKRGC)

Abstract

Women entrepreneurship plays an important role in economic growth and social empowerment in India, especially in semi-urban areas like Madurai. However, psychological factors such as self-confidence, fear of failure, emotional resilience, work-life stress, and societal expectations significantly influence women’s entrepreneurial performance and sustainability. This study analyzes the psychological influences among 100 women entrepreneurs in Madurai using a descriptive-analytical approach. The findings show moderate confidence levels, fear of failure as a common barrier, strong family support as a motivating factor, and resilience developed through past experiences. Work-life balance stress and societal judgment remain challenges, while mentorship, skill development, role models, and financial independence enhance confidence and growth.

References

1. https://www.gemconsortium.org
2. https://www.worldbank.org/en/programs/women-entrepreneurs-finance-initiativ
3. https://www.niti.gov.in
4. https://www.msme.gov.in
5. https://www.unwomen.org

Keywords

Women entrepreneurship, psychological factors, self-confidence, fear of failure, resilience, Madurai, work-life balance.