A STUDY ON CUSTOMER SATISFACTION TOWARDS ONLINE SHOPPING IN MADURAI CITY

Special Issue - Innovative Commerce: Bridging Business and Computer Applications (ICBBCA-2026) |PG Department of Commerce with Computer Applications, Mannar Thirumalai Naicker College, Madurai – March 2026| International Journal of Computer Science (IJCS) Published by SK Research Group of Companies (SKRGC)

Abstract

Online shopping has become an important part of modern consumer behavior due to the rapid growth of internet usage and digital technology. This study focuses on customer satisfaction towards online shopping in Madurai City. The main objective of the study is to understand the factors influencing customer satisfaction and to analyze the preferences, expectations, and problems faced by online shoppers. The study highlights key aspects such as convenience, product variety, pricing, delivery services, payment options, and customer service. It also examines how these factors contribute to overall satisfaction levels among customers. The findings of the study help in understanding consumer attitudes towards online shopping and provide suggestions for improving service quality and customer experience. This research will be useful for online retailers to enhance their strategies and meet customer expectations effectively.

References

1. An Economic Study on Consumer Satisfaction towards Online Shopping in Madurai City. Kr. Srinivasan & T.P. Ramprasad(2021).
2. Measuring the level of satisfaction with online shopping in Madurai and the factors that influence satisfaction.45 respondents from Madurai city, data analysed using SPSS.
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Keywords

Online Shopping, Customer Satisfaction, Consumer Behavior, E-commerce, Service Quality, Customer Experience, Digital Payment, Madurai City.