A STUDY ON CONSUMER BUYING PREFERENCE TOWARDS LAPTOPS WITH SPECIAL REFERENCE TO MADURAI CITY

Special Issue - Innovative Commerce: Bridging Business and Computer Applications (ICBBCA-2026) |PG Department of Commerce with Computer Applications, Mannar Thirumalai Naicker College, Madurai – March 2026| International Journal of Computer Science (IJCS) Published by SK Research Group of Companies (SKRGC)

Abstract

Women entrepreneurship has become a significant component of economic development and social transformation in India. In recent years, increasing educational opportunities, financial inclusion, digital technologies, and supportive government initiatives have encouraged more women to establish and manage business enterprises. Women entrepreneurs contribute to employment generation, innovation, and economic diversification while also promoting gender equality and social empowerment. This study examines the growth of women entrepreneurship in India and analyzes the key challenges faced by women in establishing and expanding businesses. Using a descriptive research design and primary data collected from 80 women entrepreneurs, the research investigates the role of financial support, digital platforms, training opportunities, and government policies in promoting women-owned enterprises. The findings reveal that while women entrepreneurs are increasingly entering sectors such as retail, services, handicrafts, and digital businesses, barriers such as limited access to finance, lack of managerial skills, socio-cultural constraints, and market competition continue to hinder their growth. The study concludes by highlighting strategic recommendations for policymakers, financial institutions, and educational institutions to strengthen women entrepreneurship and foster inclusive economic growth.

References

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Keywords

Women Entrepreneurship, Women Empowerment, Small Business, Startups, Financial Inclusion, Government Schemes, Entrepreneurship Development.