A STUDY ON IMPACT OF ONLINE REVIEWS ON PURCHASE DECISION OF SMART PHONE ACCESSORIES IN MADURAI CITY
Special Issue - Innovative Commerce: Bridging Business and Computer Applications (ICBBCA-2026) |PG Department of Commerce with Computer Applications, Mannar Thirumalai Naicker College, Madurai – March 2026| International Journal of Computer Science (IJCS) Published by SK Research Group of Companies (SKRGC)
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Abstract
The rapid growth of e-commerce platforms such as Amazon and Flipkart has significantly changed consumer buying behaviour, especially in the smartphone accessories market. Online reviews have emerged as a powerful source of information that influences purchase decisions by reducing uncertainty and increasing consumer confidence. This study aims to analyze the impact of online reviews on the purchase decisions of smartphone accessories such as earphones, cases, chargers, and screen protectors. With the increasing dependence on digital platforms like Amazon and Flipkart, online reviews have become a major factor influencing consumer purchase decisions, especially in the smartphone market. This study aims to analyze the extent to which online reviews affect customers’ buying behavior when selecting smartphones. The study concludes that online reviews significantly shape consumer attitudes, reduce perceived risk, and enhance confidence in purchasing decisions. It suggests that smartphone brands and online sellers should focus on maintaining positive customer feedback and effectively responding to reviews to strengthen brand image and increase sales performance.
References
- https://iaeme.com/Home/article_id/IJM_11_11_349
- https://www.ijraset.com/research-paper/customer-reviews-on-online-purchasing-decisions
- https://pubmed.ncbi.nlm.nih.gov/35756238/
- https://www.frontlinejournals.org/journals/index.php/fsshj/article/view/331
- https://jurnal.fe.umi.ac.id/index.php/JMB/article/view/839
- https://www.ijraset.com/research-paper/customer-reviews-on-online-purchasing-decisions
- https://ejournal.unib.ac.id/sjbm/article/view/36329
- https://jier.org/index.php/journal/article/view/3719
Keywords
Online reviews, consumer behavior, smartphone buying, e-WOM, online ratings, customer feedback, brand perception, consumer trust, review credibility.
