A STUDY ON ADOPTION OF ONLINE COURSES MOTIVATIONAL FACTORS AND BARRIERS AMONG COLLEGE STUDENTS IN MADURAI CITY

Special Issue - Innovative Commerce: Bridging Business and Computer Applications (ICBBCA-2026) |PG Department of Commerce with Computer Applications, Mannar Thirumalai Naicker College, Madurai – March 2026| International Journal of Computer Science (IJCS) Published by SK Research Group of Companies (SKRGC)

Abstract

The rapid expansion of online education in India, facilitated by platforms such as SWAYAM and NPTEL, has transformed access to flexible and cost-effective learning for college students. However, the adoption of online courses in Madurai City remains uneven due to a combination of motivational drivers and significant barriers. This study examines the key motivational factors (flexibility, ease of use, perceived usefulness, career benefits, and cost-effectiveness) and barriers (unreliable internet connectivity, limited device access, inadequate digital literacy, time management issues, and lack of social interaction) influencing online course adoption among college students in Madurai City. Employing a descriptive quantitative design, primary data was collected from 120 students using a structured questionnaire based on the Technology Acceptance Model (TAM), analyzed through descriptive statistics, Garrett Ranking Technique, and multiple regression. Findings reveal that flexibility and ease of use are the strongest motivators, while poor internet and device limitations are the most severe barriers. The study concludes that targeted interventions such as improved infrastructure, digital literacy training, and interactive platform features are essential to enhance adoption and ensure inclusive online learning. These insights offer practical recommendations for colleges, educators, and policymakers in Madurai to promote equitable and effective digital education.

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Keywords

Online courses, SWAYAM, NPTEL, Motivational factors, Barriers, Technology Acceptance Model (TAM), Digital literacy, Internet connectivity, Adoption of e-learning.