A STUDY ON TRENDS IN GOLD INVESTMENTS PHYSICAL VS. DIGITAL GOLD IN MADURAI CITY

Special Issue - Innovative Commerce: Bridging Business and Computer Applications (ICBBCA-2026) |PG Department of Commerce with Computer Applications, Mannar Thirumalai Naicker College, Madurai – March 2026| International Journal of Computer Science (IJCS) Published by SK Research Group of Companies (SKRGC)

Abstract

The study focuses on analyzing the trends in gold investments, particularly the preference between physical gold and digital gold among investors in Madurai City. The main objective of the study is to examine investor preference and identify the key factors influencing their investment decisions, such as safety, return on investment, risk, storage convenience, and technological convenience. The research is based on a descriptive research design, and primary data were collected through a structured questionnaire from 120 respondents using convenience sampling. Secondary data were gathered from journals, articles, and relevant websites. The collected data were analyzed using percentage analysis, Garrett Ranking Analysis, and Regression Analysis to understand the ranking of influencing factors and the relationship between variables. The findings reveal that physical gold is preferred for its safety and traditional value, while digital gold is increasingly adopted due to its convenience and ease of access. The study concludes that digital gold investment is gradually gaining popularity, especially among younger investors, though physical gold continues to hold strong trust among the majority.

References

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Keywords

Physical Gold, Digital Gold, Investor Preference, Garrett Ranking Analysis, Regression Analysis.