A STUDY ON CONSUMER ADOPTION ON DIGITAL WALLET IN MADURAI CITY

Special Issue - Innovative Commerce: Bridging Business and Computer Applications (ICBBCA-2026) |PG Department of Commerce with Computer Applications, Mannar Thirumalai Naicker College, Madurai – March 2026| International Journal of Computer Science (IJCS) Published by SK Research Group of Companies (SKRGC)

Abstract

Ewallet is a type of card which works electronically and also which is used for transactions made online through a computer or a smartphone. Its utility is same as a credit or debit card. Virtual cash or cashless transaction is an upcoming technology that has seen a tremendous growth in the past year. Cashless payments are now becoming a popular trend in almost every field. Demontisation has forced a lot of places to accept digital payments. Use of e wallets helps in moving away from cash based economy. In the process, all the transactions get accounted in the economy, which has the effect of reducing the size of the parallel economy. The presence of mobile wallet spreading from urban to rural areas on a large scale. Hence, wallet money sees a high bright future in near time. The present study tries to study and analysis of the usage of e wallet in the Madurai city.

References

1. Aijaz A. Shaikh &HeikkiKarjaluoto (2016)-Mobile banking services continuous usage – Case study of Finland.  
2. Anjali Ahuja &Richa Joshi (2018) “Customer Perception towards Mobile Wallet”, IJRDO-Journal of Business Management - ISSN: 2455-6661. 
3. BasavarajNageshKadamudimatha (2016) “Digital Wallet: The next way of growth” - International Journal of Commerce and Management Research. 
4. Dr. ShilpiSaraswat& Dr. Mona Mehta (2017) “Cashless Transaction: Challenges faced by the Consumers” –: International Journal of Research Culture Society, ISSN: 2436-6683 Volume-1, Issue-10, Dec-2017.

Keywords

Consumer Adoption, Digital Wallet Usage, Cashless Transactions, Mobile Payment Systems.