IMPACT OF E-COMMERCE ON CONSUMER BUYING BEHAVIOUR

Special Issue - Innovative Commerce: Bridging Business and Computer Applications (ICBBCA-2026) |PG Department of Commerce with Computer Applications, Mannar Thirumalai Naicker College, Madurai – March 2026| International Journal of Computer Science (IJCS) Published by SK Research Group of Companies (SKRGC)

Abstract

The rapid expansion of e-commerce has fundamentally transformed the landscape of retail and consumer behaviour. With the proliferation of internet access, smartphones, and digital payment systems, consumers increasingly prefer online platforms for purchasing goods and services. E-commerce offers unparalleled convenience, competitive pricing, wider product variety, and personalised shopping experiences. However, concerns related to data privacy, cyber fraud, digital literacy, and logistics inefficiency continue to challenge widespread adoption. This study examines the impact of e-commerce on consumer buying behaviour by analysing factors such as ease of use, trust, product information quality, pricing strategies, and after-sales service. The study is conceptual and descriptive in nature, based on secondary data collected from academic journals, research articles, industry reports, and online sources. The paper highlights the key drivers of online buying behaviour and concludes that e-commerce significantly influences consumer decision-making when usability, trust, and value proposition are effectively maintained.

References

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Keywords

E-Commerce, Consumer Buying Behaviour, Online Shopping, Digital Marketing, Purchase Intention