THE ROLE OF MUSIC IN THE SUCCESS OF MOVIE MARKETING

International Journal of Computer Science (IJCS) Published by SK Research Group of Companies (SKRGC)

Abstract

In today's day and age, music is one of the best tools to build the ‘spoils' as well as inducing emotional strength and promoting material that is easier to remember, for marketing the movie. This paper explores how songs, music-based movie trailers, teaser music cues, and soundtrack releases are effective in promoting the commercial success of movies. The paper aims to make the point that music can help the film marketing process on three levels: it can be an effective way of creating emotional impact in the first impression of a film; it can be a means of identifying the film brand; and its can then extend its propagation beyond the horizon of the trailer, as the film's music circulates in the social network and is shared across the digital channels. There are other factors involved in creating a successful movie marketing other than the visuals and supporting presence of a star; it is about the right jazzy music, cutting to the beats, and aligning sounds to emotion. The paper provides a conclusion that, as part of the attached, saturated media markets, music has the power to differentiate the picture and turn into curiosity, expectation, and revisit.

References

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Keywords

Movie Marketing, Film Trailers, Soundtrack, Promoting Music, Focus of the Audience, Film Branding